Mehmert Store Services

Fresh Ideas, Solid Implementation

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The Story

The most recent project at El Rey Plaza on Burnham Street is visible both street-side and indoors.

From the road, the new Spanish tile façade gives a much needed update to the look of the store while refurbishing the parking lot, the addition of landscape architecture, and a wrought iron fence is a great improvement to the perimeter of the city street. New outdoor signage also adds to the updates, bringing a fresh look to a once outdated building.

Stepping inside the new entrance, the produce department greets customers with bold colors of fresh fruits and vegetables alongside beautiful décor elements. Once placed in the farthest corner of the store, relocating this department was a drastic improvement to the overall look and feel. First glances, which previously revealed a small, cramped entryway, now give the effect of an open –air, bustling outdoor marketplace. And bustling it is. The new layout and welcoming space have encouraged sales significantly.

The in-store restaurant was given a facelift as well. New kitchen equipment and lively décor spruce up the space – a welcome spot for a sit down meal or a quick grab-and-go lunch. The customer response to the grocery-housed café has been overwhelming and El Rey is proud to see the tables often overflowing with patrons. At lunchtime, it is hard to determine whether you are in a supermarket with a restaurant or a restaurant with a supermarket.

All new service meat cases present the traditional Hispanic selection that El Rey’s customers enjoy.

Dairy now located where produce once was creates an easier shopping flow that keeps customers returning. An overhaul to the frozen food department is also a welcome change.

With customer service at the root of its growth, the newly remodeled El Rey store now houses new checkstands and a customer service counter for easy in and out as well as renovated restrooms for patrons.

Renovations didn’t stop with the shoppers, but reached into tenant spaces as well. The store’s new façade stretches past the grocery aisles well in to the adjoining spaces. A mural-like window concept draws attention from the East side traffic while sprucing up an otherwise outdated sidewalk view. Replacing the old windows with energy efficient ones creates significant savings as well.

Mehmert Store Services was proud to be a part of the El Rey project providing Architectural and General Contracting services, Store Planning, Equipment Procurement, Project Management and Interior Design Services.

Category

Remodel

Square Footage

24,000 sq. ft

Services Provided

  • Project Management
  • Equipment Management
  • Design Services
  • Architectual Services

Mehmert Store Services represents the store owner first. That is unique in this industry.

— Dave Spiegelhoff

Spiegelhoff Foods – Wisconsin