A former Cub Foods store geared towards walls of values, warehouse-style merchandising, and miles and miles of economy foods proved to be an interesting springboard for Tim and Kevin Metcalfe, owners of the newly remodeled Metcalfe’s Market, Madison West Towne. With eyes for detail, a desire for quality, and a razor-sharp focus on excellent service, the two brothers sought after a store with a welcoming, modern environment that boasted unmatched customer service.
A complete store remodel was just the ticket to reorganizing, remerchandising, and rebranding the current store in to what it is today. Mehmert Store Services acted as Owner’s Representative while orchestrating design, project management, and equipment management, and pulled out all the stops to craft and design an unparalleled shopping experience with service in mind while the design team at Studio H2G put their heads together to develop and create a truly stunning atmosphere for the supermarket.
Uniquely designed to showcase quality service, the remodeled entrance opens to a grand display of a dynamic, full-service food bar filled to the brim with hot, prepared foods, seafood, and meat. Just steps away, a twin display flaunts full-service deli and bakery with a focus on fresh, local, baked-in-store goods. The entirety of the store revolves around this island, a conscious design consideration that lands service at center-stage of the operation both literally and figuratively.
While the full-service stations most definitely steal the show, the circling departments deserve their own spotlight as well. A café/lounge designed for relaxation and casual conversation is both functional and beautiful as progressive supermarket planning and brilliant décor design collide to create an atmosphere trending now within the walls of a grocery store. That atmosphere extends throughout the store into a sweeping produce department stocked farmers-market-style in low-profile cases: both eye-catching and delicious. Bold, vibrant hues prove to be enticing themselves and modern, floating décor elements juxtapose the historical images proudly splayed across the walls. The newly introduced and wide-offering organic and bulk foods department is sure to catch the eye of both the health and budget conscious. And, shelves stocked with dry grocery wares, dairy, frozen foods, and liquor, alongside a vibrant floral department round out the store.